Letter to
Shareholders
Dear Fellow Shareholders,
Given your overwhelming support at last year’s shareholder
meeting, we have now aligned our corporate home with our
operational home in the State of Texas. It is clear to us that moving
to Texas was the right choice for Tesla and for all of you. Here,
we benefit from a corporate governance framework that enables
boards to listen to, and act in accordance with, the will of
shareholders, keeps them accountable to shareholders, and
facilitates the bold decision-making necessary to drive
extraordinary innovation. We have a platform for our big ideas
and even bigger ambitions to grow and evolve, culminating in a
revolutionary vision for humanity’s future and Tesla’s role in bringing
that future to life.
In our first year as a Texas corporation, Tesla delivered in a wide
range of areas. To name just a few: we delivered our 8 millionth
vehicle, deployed more than 37 GWh of energy storage from Q3
2024 through the end of Q2 2025 and launched our new Model Y
in four factories across three continents. At the same time, in June
of this year, we launched our first Robotaxis in the streets of
Austin, Texas, and, in July of this year, signed a landmark deal
with Samsung to facilitate future chip production nearby. In
addition, the Board has taken meaningful steps toward delivering
on our past compensation deal with Elon, which you, our
shareholders, have previously—and overwhelmingly—approved
twice, by granting him the 2025 CEO Interim Award. Now, we are
laying the foundation for our next decade of growth by rolling out
our ambitious vision and securing our leadership to deliver
against that vision.
Sustainable Abundance: A Singular Vision for Our Collective
Future
A few days ago, Elon unveiled an inspiring next chapter for Tesla
with Master Plan, Part IV, which is focused on creating a Sustainable
Abundance for all. While these ambitions are tailored for a new
age of transformational real-world technologies powered by AI, the
foundational ideals upon which they are built are the same ones
that gave rise to the first Master Plan that Elon unveiled almost
20 years ago. We are, and have always been, a company that thinks
bolder, acts faster and strives for a better future. Master Plan,
Part IV builds on that, by reimagining labor, mobility and energy
and bringing AI into the physical world through products and
services like FSD, Optimus and Robotaxi.
Growth that may seem impossible today can be unlocked with
new ideas, better technology and greater innovation. By
introducing innovative and affordable technologies at scale, Tesla
can help bring about a society that democratizes autonomous
goods and services. As a result, Sustainable Abundance represents
a long-term vision, putting us at a critical inflection point not just
as a company, but as a society.
We believe that Elon’s singular vision is vital to navigating this
critical inflection point. We also recognize the formidable nature
of this undertaking and as a result, the importance of having a
leader who is not only willing and capable but eager to meet
this challenge.
Simply put, retaining and incentivizing Elon is fundamental to
Tesla achieving these goals and becoming the most valuable
company in history. So, the Board appointed us to establish a
special committee of the Board, and thereafter we began a
rigorous, seven-month process that involved evaluating numerous
novel compensation structures designed to align extraordinary
long-term shareholder value with incentives that will drive peak
performance from our visionary leader. Now, we are building upon
the chassis of the wildly successful performance and shareholder
value Elon delivered under the innovative 2018 CEO Performance
Award program and have customized it for today’s Tesla to
create a better world for everyone, including you, our shareholders.
A Super Ambitious Incentive Package for a Pioneering,
Ambitious and Unique CEO
Last month, when we delivered the news about the Interim
Award, we told you that our work was ongoing. We have since
concluded a robust process and are ready to unveil a longer-term
CEO compensation strategy. Based on our recommendations as
the special committee, the Board, with Elon and Kimbal recusing
themselves, have unanimously recommended that you as
shareholders:
1.
Approve an amendment and restatement of Tesla’s 2019
Equity Incentive Plan that would:
a.
provide a special share pool to empower the Board
to fulfill our promises to Elon for what he is still owed
under the 2018 CEO Performance Award; and
b.
replenish the employee incentive pool by 60,000,000
shares, so that Tesla may continue to attract and retain
our amazing employees in this unprecedented time
of talent competition.
2.
Approve a new 2025 CEO Performance Award that
uniquely challenges Elon to guide Tesla through a new
phase of unprecedented growth by rewarding him—only
if he delivers (once again) extraordinary financial returns
for you, the shareholders, and remains at Tesla in a
leadership role for many years to come.
The 2025 CEO Performance Award: Learning from Our Past,
Building Towards a More Profitable Future for Tesla and a Better
Future for Us All
Tesla does not currently have a long-term CEO performance
award in place to retain and incentivize Elon to focus his energies
on Tesla and lead us through this pivotal moment in our history.
It’s time to change that.
We’re asking you to approve the 2025 CEO Performance Award.
In designing the new performance award, we explored numerous
alternatives. Ultimately, the new award aims to build upon the
success of the 2018 CEO Performance Award framework, which
ensured that Elon was only paid for performance delivered and
incentivized to guide Tesla through a period of meteoric growth.
The 2025 CEO Performance Award similarly challenges Elon to
again meet a series of even more aspirational goals, including
operational milestones focused on reaching Adjusted EBITDA
targets (thresholds that are up to 28 times higher than the 2018
CEO Performance Award’s top Adjusted EBITDA milestone) and
rolling out new or expanded product offerings (including 1 million
Robotaxis in commercial operation and delivery of 1 million AI
Bots), all while growing the company’s market capitalization by
trillions of dollars.
Yes, you read that correctly: in 2018, Elon had to grow Tesla by
billions; in 2025, he has to grow Tesla by trillions—to be exact, he
must create nearly $7.5 trillion in value for shareholders for him
to receive the full award.
In addition to these unprecedented performance milestones, the
2025 CEO Performance Award also includes innovative structural
features, born out of the special committee’s considered analysis,
and extensive shareholder feedback. These features include
supercharged retention (at least seven and a half years and up to
10 years to vest in the full award), structural protections to
minimize stock price volatility due to administration of this award
and, thereafter, incentives for Elon to participate in the Board’s
continued development of a framework for long-term CEO
succession. If Elon achieves all the performance milestones under
this principle-based 2025 CEO Performance Award, his leadership
will propel Tesla to become the most valuable company in history.
Vote for the Board of Directors Team and Governance Framework
Designed for Success and Protective of Shareholder Rights
This year has also seen Tesla achieve meaningful corporate
governance milestones, including the addition of a new
independent director and Audit Committee member, Jack
Hartung, whose wealth of complex public company expertise
strengthens and complements a Board positioned to handle the
challenges facing Tesla. Meanwhile, as we always have, we are
listening and responding to our shareholders and this year’s proxy
includes a host of governance updates, numerous shareholder
proposals as well as a management proposal to eliminate
supermajority voting requirements.
While we believe Elon is the only person capable of leading Tesla
at this critical inflection point, changing the world is neither an
overnight process nor the work of a single person. So, we also
want your help in securing the team and strategy needed to
achieve goals that others will perceive as impossible but that we
know are possible for Tesla. Accordingly, we have put forward a
slate of proposals intended to create the conditions Tesla needs
for its next phase of transformative growth, from director
reelections to proposals from our shareholders.
The directors up for reelection this year include three extremely
talented and experienced members of our Board: Ira Ehrenpreis,
Joe Gebbia and Kathleen Wilson-Thompson. These extraordinary
directors bring a wealth of experience, insights and visions to
the team.
• Ira has tirelessly served as a fortifying leader and mentor,
helping steer Tesla through previous phases of exceptional
growth and challenge while leading Tesla’s implementation
of a governance framework designed for success—
something we know he is best positioned to do in this next
phase of growth.
• Joe is a visionary tech founder himself, leading Airbnb—one
of the most successful tech companies—from startup to
public company, making it a household name with worldwide
operations.
• Kathleen has brought her decades of world-class public-
company executive experience, including as an HR
professional, to the forefront of our most challenging
governance matters over the past two years, serving on
both this year’s special committee and last year’s special
committee, making her a vital voice as we navigate new
challenges and opportunities.
This mix of skills is what makes our Board so adept at navigating
uncharted territory, and what we believe will be crucial to
overcoming these exciting but challenging opportunities.
But the real reason Tesla has been so successful is the fact that
our best team members are all of you. Tesla has the most engaged
shareholders of any public company. We are in Texas because it
provides a more predictable corporate governance framework that
allows us to hear from you as the people who know Tesla
best—those who have actual stakes in the future of Tesla.
On this basis, our proxy statement contains a number of
shareholder proposals. Our Board has included its views, and we
look forward to discussing them with you.
As the Special Committee of the Board, we appreciate your time
and scrutiny and understand that your decisions at this year’s
meeting are among the most important choices that we have ever
asked of you, our shareholders:
• Will you choose, again, to retain and incentivize Elon to
lead Tesla through our next chapter?
• Will you provide Elon with the right Tesla board members
to work alongside him, pursuing the worthy and world-
reshaping ambitions of Master Plan, Part IV?
• Will you support Tesla on a pathway to becoming the most
valuable company in history?
While these questions are simple, your answers will have a
profound impact on the future of Tesla and the world we live in.
Thank you for your continued support of Tesla.
Very truly yours,
Robyn Denholm & Kathleen Wilson-Thompson
Members of the Special Committee of the Board of Directors