Dear Costco Shareholders,
Our commitment to provide our members with an assortment of great quality merchandise and services that offer excellent, discovery and meets their everyday needs at the lowest possible price is at the core of what makes Costco successful. Our employees are the heartbeat of our company, so they bring this to life for our members every day, and their experience and dedication is the key to sustaining our culture and our continued success.
We are committed to providing our employees with industry-leading pay and benefits around the world. In 2025, we made additional investments in employee wages, bringing our average hourly wage in the U.S. to approximately $32 for hourly employees. When healthcare, retirement, and other benefits are included, total compensation averaged approximately $46 per hour for those hourly employees.
Net sales for fiscal year 2025 totaled $269.9 billion, an increase of 8%. Net income was $8.1 billion, or $18.21 per diluted share, an increase of 10%. Revenue from membership fees increased by 10% to $5.3 billion, and our membership base expanded to over 145 million cardholders, with a 90% renewal rate. Costco's expansion in fiscal 2025 included 24 net new locations: 15 in the U.S., two each in Canada, Mexico, and Japan, and one each in Spain, Sweden, and South Korea, resulting in 914 locations.
Our global buying team are doing a remarkable job navigating a changing economic and geopolitical environment, while continuing to deliver increased value for our members. They are achieving this by working closely with our suppliers, collaborating globally to identify new, great-value items, expanding in-country production and optimizing our supply chain for efficiency. We are leveraging the benefits of our limited sku count model to dynamically adjust the items we sell, to focus on those which are the most productive, allowing us to lower costs and pass on the savings.
We are also focused on longer-term decisions that will ensure we are able to increase member values relative to the market in the future, including investments in our Kirkland Signature private label and Digital capabilities.
Kirkland Signature™ is an important component of our value proposition, typically offering 15-20% savings compared to the national brand equivalent item, with equal or better quality. We celebrated the 30th anniversary of our Kirkland Signature trademark this year, and it continues to enjoy strong growth, now representing approximately $82B of annual revenue globally. In fiscal year 2025, to support future growth we expanded our manufacturing production capabilities in meat and coffee and introduced a wide range of new Kirkland Signature items, including food-storage bags, grass-fed meat sticks, and ready-to-drink cocktails.
Our digital growth globally outpaced overall sales growth in 2025, and members who engage with us through our digital channels are also more loyal. We operate eight e-commerce platforms around the world and digitally enabled sales, those initiated through a digital device and fulfilled through a warehouse or distribution center and Costco Travel, represented approximately $27B of net sales last year. E-commerce channels provide us with the opportunity to offer an expanded selection in various categories, including precious metals, ticket programs, appliances, home furnishings, consumer electronics, lawn and garden products, health and beauty, apparel, and groceries. As we continue our investments in technology, we are building a multi-year roadmap to create a more seamless digital experience for members. In 2025, we delivered numerous enhancements to the member experience, both in the warehouse and online, including improvements to the Costco app, increasing response time and reliability, fine-tuning our Digital Membership Card, and adding key features such as warehouse inventory lookup and the Costco Wallet.
We remain committed to sustainability, as these initiatives help us secure the long-term product supply needed to support future growth. Our plans include diversifying our supply chain and expanding in-country production. By minimizing our environmental footprint, we also eliminate waste and lower costs. In 2025, we diverted 82.8% of waste from landfills, reducing our water intensity by 4.4%, and reduced plastic in Kirkland Signature packaging by 1.5 million pounds. You can read more about our efforts in our 2025 Annual Sustainability Report.
Finally, I would like to thank our more than 341,000 employees around the world, who continue to demonstrate extraordinary dedication to serving our members, as well as our 145 million members worldwide, for their continued loyalty and trust in Costco. May this next year bring you and your families happiness and prosperity.
Sincerely,
Ron M. Vachris
President & Chief Executive Officer
Xavier analysis
The letter consistently highlights strong financial performance, successful global expansion, strategic investments in digital and private label brands, and a deep commitment to employees and members, all framed with positive and forward-looking language.
Strategic themes by emphasis
#1Member Value & Experience
#2Employee Commitment & Well-being
#3Growth & Expansion
#4Supply Chain Efficiency & Innovation
#5Kirkland Signature Brand Development
#6Digital Transformation
6 named projects & initiatives
Kirkland Signature, Costco app, Digital Membership Card, Costco Wallet, 2025 Annual Sustainability Report, Costco Travel
4 product, 1 other, 1 service
Forward-looking statements
8 total: 1 quantified, 5 directional, 2 vague
Capital allocation priority
Employee Compensation & Benefits → Global Expansion (New Locations) → Digital Capabilities & Technology Investments → Kirkland Signature Brand Investments
Key quotes
“Our commitment to provide our members with an assortment of great quality merchandise and services that offer excellent, discovery and meets their everyday needs at the lowest possible price is at the”
This sentence articulates Costco's fundamental value proposition and core business strategy.
“Our employees are the heartbeat of our company, so they bring this to life for our members every day, and their experience and dedication is the key to sustaining our culture and our continued success”
This highlights the paramount importance of employees to Costco's success and cultural values.